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Act-On
Marketing

The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle

Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more...

Lisa Cannon / Jan 14, 2015
Business in the Social Era: Every Employee Must Be “@Customer Expert”
Marketing

Business in the Social Era: Every Employee Must Be “@Customer Expert”

Think you know who in your organization is part of your customer service team? Think again.
 

The fact is that...

Clint Oram / Jan 06, 2015
A 944% Return on Your Investment
Marketing

A 944% Return on Your Investment. Right.

944% return on investment (ROI), really?

Well, according to Forrester’s latest report on Acquia’s Cloud Site Factory...

/ Dec 17, 2014
Building a Great DX: Get Started with “Smarter Data”
Marketing

Building a Great DX: Get Started with “Smarter Data”

There’s one word that comes up in every discussion about Big Data: “overwhelming.”

Because it is.

A recent...

David Mennie / Dec 10, 2014
Partner Sailthru
Marketing

Fighting the Force that is One-Size-Fits-All Marketing

The Call to Action for Creating a 1:1 Marketing Culture

No customer wants to be treated like “just another number.”...

Neil Capel / Dec 01, 2014
DRI Marketing Automation
News

Marketing Automation: The next step in Digital Marketing

There has been a lot going on in the world of Marketing Automation, recently. People tend, however, to confuse Marketing...

/ Oct 27, 2014